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Hi, I am Erica.

A product designer in user-centered design with 8-year of experience.

  • Translate insights into business strategy and UX direction
  • Facilitate brainstorming and collaboration
  • Elevate design and team culture

Reward Programs

Help workers make more money and allow the business to maintain high-quality services
  • Engagement & gamification
  • Personas & user lifetime journey strategy
  • Two-sided marketplace for supply and demand

Tutor Dashboard

Engage tutors on the platform, check performance, and access other features
  • Navigation design
  • Information architecture and card sorting

Search Experience

Help students find the right study materials effectively
  • Systematic design
  • Collab with machine learning

Other projects

  • Content Editor
  • Rating Experience & System
  • Application + Onboarding + Activation
  • Profile Page
  • Textbook Solution
  • Support Chatbot
  • Healthcare App

Art for fun

I enjoy creating art in my free time and posting them on Instagram, like paintings, linocut prints, and 3D animations.