Hi, I’m Erica. I’m a product designer who loves turning complex problems into clear, thoughtful experiences.
I care about making things feel human, especially when people are stressed or stuck. I lead research, test ideas early, and design with both logic and empathy.
I’ve worked across Taiwan, California, and now Amsterdam. That path shaped how I listen, collaborate, and build for different needs.
Lately, I’ve been focused on designing AI experiences that feel clear, helpful, and trustworthy.
AI Trip Support
Launched a chat-based support feature to help travelers resolve trip issues part of the broader Traveler Help Experience.
Track Support Request
Show users where their support ticket stands, so they don’t get stuck wondering or sending the same question twice.
Reward Programs
Helped tutors earn more while keeping service quality high through engagement, persona strategy, and a two-sided marketplace approach
Tutor Dashboard
Designed navigation to help tutors stay engaged, track performance, and access key features shaped by IA and card sorting.
Projects beyond the spotlight
A curated selection of real-world work that shaped user experiences, even if they didn’t take center stage.
- Content editor
- Rating experience & system
- Search experience
- Application + onboarding + activation
- Profile page
- Textbook solution
- Support chatbot
- Math and science concept map (Final product)
- Healthcare app (symptom checkers and mobile dashboards)
- Led a UX design book club
🎨 My joyful art experiments
In my free time, I create for fun, from paintings and linocut prints to playful 3D animations I share on Instagram.
🌿 Explorer at heart
I recharge by skiing, hiking, and exploring new places. I am always curious about culture, language, and life close to nature.
